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Get ready to cherish a Madonna-filled weekend! Not only is Madonna going to be rocking the half time show at the Super Bowl on Sunday, but her film W.E. is premiering in New York and Los Angeles today and her new song, "Give Me All Your Luvin’," is coming at you on American Idol, iTunes, YouTube and on Clear Channel radio stations, according to the NYTimes blog.

The promotional onslaught unleashes the first single from Madge's new album, MDNA, which will be released by Interscope Records on March 26. If you caught American Idol Thursday night, then you saw the one-minute teaser of the football-themed video, featuring rapper Nicki Minaj and Sri Lankan sensation M.I.A.

In addition to the online platform — the song is now available on iTunes, and the video is on YouTube (see below) — “Give Me All Your Luvin’” is getting airtime every hour on 95 Clear Channel pop stations in the United States as of 9 a.m. Friday. Combined with 1,600 digital displays in the U.S., Britain, Singapore and Europe, the promotion is expected to reach 150 million people!

"This first-of-its-kind multimedia premiere with Madonna demonstrates the unequalled scope and strength of the entire Clear Channel platform — a range and depth that enables us to work with the most talented and creative artists in the world to develop truly groundbreaking promotional opportunities,” said Bob Pittman, CEO of Clear Channel, in a statement.

Sounds like the material girl is not just going roll over and let Lady Gaga have all the fun.

Watch the video here:

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